Full Job Description
Position: Digital Content Strategist
Location: Wheeling, West Virginia
Are you a creative visionary with a passion for storytelling, digital marketing, and data-driven strategies? Do you aspire to be part of an innovative team impacting millions of users across the globe? If so, we invite you to apply for the position of Digital Content Strategist at Amazon, a leading global e-commerce and technology company, headquartered in Seattle, Washington, with a strong presence in Wheeling, West Virginia.
About Us
At Amazon, we continually strive to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. We work hard to earn and keep customer trust. Our commitment to innovation and excellence extends to our workforce. In Wheeling, we are expanding our team to enhance our digital content strategy and ensure every voice resonates in our storytelling.
Key Responsibilities
As a Digital Content Strategist, you will be responsible for crafting impactful and engaging content that aligns with our user needs and business goals. Your role will encompass a wide array of responsibilities:
- Develop and implement an innovative digital content strategy that enhances brand visibility and engages customers.
- Conduct comprehensive market research to understand audience preferences, trends, and behaviors for informed content creation.
- Create, curate, and manage compelling content across multiple digital channels, including our website, social media platforms, and email marketing campaigns.
- Collaborate with cross-functional teams, including SEO specialists, designers, and marketing managers to ensure a cohesive brand message.
- Analyze content performance metrics to optimize future strategies, using A/B testing and audience segmentation.
- Ensure content adheres to brand guidelines and is optimized for SEO to enhance organic search rankings.
- Stay updated with the latest digital marketing trends and best practices to maintain a competitive edge.
- Manage content calendars efficiently to ensure timely delivery of marketing materials.
- Develop training and mentoring programs for junior content creators and interns.
Qualifications
The ideal candidate for the Digital Content Strategist position will meet the following criteria:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content creation, content marketing, or a similar role.
- Proven track record of developing successful content strategies that drive traffic and engagement.
- Strong understanding of SEO best practices and analytics tools, such as Google Analytics, SEMrush, or SimilarWeb.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Proficient in using digital tools for content management, design, and marketing automation.
- Creative thinker with the ability to adapt and evolve strategies based on data insights.
- Strong communication and interpersonal skills for effective collaboration with diverse teams.
Why Join Amazon in Wheeling?
At Amazon, we believe that a diverse and inclusive workforce drives innovation and fosters collaboration. When you join our team in Wheeling, you will enjoy:
- Competitive salary and comprehensive benefits, including health, dental, and retirement plans.
- Opportunities for professional development and career advancement within a global company.
- A vibrant culture that encourages creativity, innovation, and work-life balance.
- A supportive community of talented professionals who are passionate about their work.
- Access to cutting-edge technology and resources to elevate your skills and contributions.
Application Process
If you are ready to take the next step in your career as a Digital Content Strategist, we encourage you to apply! Submissions should include your resume, a cover letter detailing your experience, and a portfolio showcasing your previous work in content strategy and creation.
Join us at Amazon and be part of a team that is dedicated to pushing the boundaries of digital content and customer experience. Your journey starts here in Wheeling, West Virginia!
Amazon is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. Amazon proudly hires individuals from all walks of life and backgrounds. We encourage applications from underrepresented communities and provide reasonable accommodations to those who require assistance in the application process.
Don't miss this opportunity to contribute to a leading company in Wheeling. Apply now!